JCPenney Launching New Plus-Size Line In New “Boutique” Sections In Stores, Online Image courtesy of Nicholas Eckhart. 4.13.16 1:53 PM EDT By Mary Beth Quirk @marybethquirk.
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Plus-size advertising seems to be all the rage as of late, with inclusivity now on the social conscience of well, everyone. Now national retailer JCPenney has a new video featuring body-positive women.
JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney’s first line.
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To celebrate the launch of its new line of plus-size clothing, Boutique+, JCPenney released a video about body positivity. The #HereIAm ad campaign features Ashley Nell Tipton, “Project Runway’s”.
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JCPenney’s latest ad campaign for their plus-size clothing line, "Here I Am," features this gorgeous, captivating commercial starring a bunch of hotties looking amazing and selling me all the things.
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PLANO, Texas -(April 12, 2016) – Because every body deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand designed exclusively for the.
JCPenney has just made our week by publishing a totally awesome, beautiful and inspiring ad campaign for their new plus-size range. The video utilises the power of the body image movement and curvy.
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Bustier Plus Size As Lizzie Miller is fitted for the fashion show, one of the
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JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer Jes.
The problem is that no one has a right answer. JCPenney, for instance, gave its plus-size section a makeover, giving it more of a boutique feel than a forgotten landscape. It even brought in one of.
JCPenney scored well too. retailers may finally realize that plus-size is good for business. More from Glamour.
(GLOBE NEWSWIRE via COMTEX) — PLANO, Texas – (Sept. 1, 2016) – For plus-size women who love fashion forward looks, JCPenney [NYSE: JCP] is debuting its first exclusive capsule collection by fashion.
Plus-size brand Eloquiiopened a pop-up store in the Washington, D.C. area and is eyeing a nationwide expansion. Meanwhile, JCPenney has expanded its offerings with "The Boutique," a large and modern.
To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes.
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To make it worse she yelled out ‘Twins!’” Rachel Kacenjar, the 33-year-old owner and director of the plus size modern and vintage clothing store Re/Dress, has similar memories. “I was in JCPenney.
JCPenney just unveiled a plus-size ad campaign to rival all plus-size ad campaigns. Style blogger Gabi Fresh, yogi Valerie Sagun, writer and advocate Jes Baker, singer Mary Lambert, and designer.
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Now, it’s the moment we’ve all been waiting for: Ashley Nell Tipton has released her first amazingly “fun and funky” plus-size line for JCPenney. Ashley gave us the inside scoop in an interview.
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A recently released video by JCPenney promoting the new campaign features many popular faces (who also just happen to be plus-sized women) telling their stories of how they are empowered by their size.
Crew, Nordstrom, Kohl’s, Anthropologie, Madewell, ModCloth and JCPenney are adding sizes – or complete collections – for the full-figured woman, often not even calling them out as “plus-size”, and.